Privacy Policy

New Roots Institute  (“New Roots Institute”, “New Roots Institute”, ”, “we”, or “us”) is committed to protecting the privacy of our supporters and the personal information provided to or collected by us. This Privacy Policy explains the way we collect information from you, how it is used, and with whom it may be shared. It also identifies the security procedures in place to protect your information and what choices are available to you regarding the use of your data.  For purposes of this Privacy Policy, “personal information” shall mean any information relating to an identified or identifiable natural person.  

Each time you use our site, the current version of the Privacy Policy will apply. Accordingly, whenever you use our site, you should check the date of this Privacy Policy (which appears at the top) and review any changes since the last version. This Privacy Policy applies to all site visitors and users.  


New Roots Institute does not share or sell your personal information.

We collect two types of information about you: personal information (such as, your name, address, telephone number, and e-mail address), and non-personal, aggregate information (such as information regarding the pages you have visited and your IP address).


We collect information when you complete an online form (such as subscribing to our email updates or registering for our events), make a donation, sign up to be a volunteer, apply for one of our student leadership programs, or submit a question for Veg Support.. This information may include your name, phone number, email address and/or mailing address. New Roots Institute partners with NGP VAN, Inc., operating under the name EveryAction, a customer relationship management platform, to collect and process much of this information. More about EveryAction’s privacy policy can be found on their website.

New Roots Institute does not see, store, or retain credit card numbers submitted online, which are processed directly through our payment processor partners (primarily Direct Connect and PayPal).


New Roots Institute and its service providers may collect other information in a variety of ways, including:


Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the service or a third-party to recognize you and make your next visit easier and the service more useful to you. Cookies can be "persistent" or "session" cookies.


New Roots Institute uses cookies to help us monitor traffic and collect information about the use of our sites. When you use and access our sites, we may place a number of cookies files in your web browser.

We use cookies to enable certain functions of our sites, to provide analytics, and to store your preferences.

We use both session and persistent cookies on our sites and we use different types of cookies:

  • Functionality Cookies. These cookies allow our sites to remember choices you make when you use our sites, such dismissing a pop-up or displaying certain content. Additionally, some of our Functionality Cookies include those from our customer management platform, EveryAction, to remember choices you make when you use their services, such as pre-filling a form from data from previous sign-ups. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your information every time you fill out a form on our sites. You can find out more about EveryAction’s cookies at
  • Analytics and Performance Cookies. These cookies are used to collect information about traffic to our sites and how users use our sites. The information gathered does not identify any individual visitor. The information is aggregated and anonymous. It includes the number of visitors to our sites, the websites that referred them to our sites, the pages they visited on our sites, what time of day they visited our sites, whether they have visited our sites before, and other similar information. We use this information to help operate our sites more efficiently, to gather broad demographic information, and to monitor the level of activity on our sites.

New Roots Institute also uses Google Analytics Demographics and Interest Reporting. Google Analytics uses its own cookies. It is only used to improve how our services work. You can find out more information about Google Analytics cookies here:


You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings”, “help”, “tools”, or “edit” facility).  Many browsers are set to accept cookies until you change your settings. 

You may opt out of Google's use of cookies by visiting the National Advertising Initiative’s Ads Settings at any time. 

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and

If you do not accept our cookies, you may experience some inconvenience in your use of our sites. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our sites.


We may also use pixel tags (which are also known as web beacons and clear GIFs) on our sites to track the actions of users on our sites. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of the sites, so that we can manage our content more effectively. The information we collect using pixel tags is not linked to our users’ personal information.


The California Online Privacy Protection Act protects your right to visit our website anonymously. Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our websites do not currently process or respond to “DNT” signals. New Roots Institute takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track. If you would like to opt out of Google Analytics specifically, try this browser add-on:  Google Analytics Opt-out Browser Add-on.


Visitors under the age of 13 (US) or 16 (EU and elsewhere), please ask your parent or guardian for consent before submitting personal information to this site. If we have reason to believe a visitor is underage and we have collected their personal information without proper consent, we will delete that information in a reasonable period of time. If you believe we have this type of information on file, please contact us immediately.


In addition to the tailoring of web content described above, your personal information may be used to:

  1. Contact you regarding updates and important information about New Roots Institute’s  work, events, new services, donation opportunities, or changes to our policies;
  2. Accept payment for, ship, and send you confirmation of your merchandise orders; or
  3. Manage and process your internship or job application.

All emails received from The New Roots Institute include a link at the bottom to manage your email preferences that allows you to customize the type of electronic communication you receive from us, including the option to unsubscribe from all emails. You are also welcome to email us ( with unsubscribe requests. If you would like to opt out of receiving physical mail from us, please contact us using the above information and include your full name and mailing address so that we may update our system with your preferences.


New Roots Institute works with some third-party consultants and vendors who may have access to your personal information. These are all reputable companies who are contractually bound to abide by this Privacy Policy and they will not retain, sell, rent, or otherwise distribute or share personal information.

For example, we use EveryAction to manage our supporter database and collect information with forms--you can read more about how EveryAction uses your personal information here: 

We do not rent, trade, or sell email addresses. 


We take the security of your personal information very seriously and utilize industry-standard security systems, software, and encryption technologies (Secure Sockets Layer) when transferring and storing personal data.   


We are headquartered in the United States. The information about you that we collect, process and/or use is controlled by New Roots Institute, and is stored on servers located in the United States. If you are visiting our site from outside the United States, be aware that your information may be transferred to, stored, and processed in the United States where our servers are located, and our central database is located.  By using our site, you consent to any transfer of this information.

We will not transfer personal information, relating to individuals within the European Economic Area (“EEA”), to third parties located outside of the EEA without ensuring adequate protection under European law.

When a third party is located in a country not recognised by the EU Commission as ensuring an adequate level of protection, we will take appropriate steps, such as implementing standard contractual clauses recognised by the EU Commission, to safeguard your personal information.


We keep your personal information, in a form which permits us to identify you, for no longer than is necessary for the purposes described in this Privacy Policy.  This is also the case for anyone that we share your personal information with and who carries out services on our behalf.  Retention periods can vary significantly based on the type of information and how it is used.  Our retention periods are based on criteria that include legally mandated retention periods, pending or potential litigation, our intellectual property or ownership rights, contract requirements, operational directives or needs, and historical archiving.  


You may be able to access third party websites directly from New Roots Institute’s websites.  This Privacy Policy does not apply when you access third party websites.  We cannot control how third parties may use personal information you disclose to them, so you should carefully review the privacy policy of any third party website you visit before using it or disclosing your personal information to its provider.


If any of the information that we have about you is incorrect, or you wish to have information removed from our records, please contact us at

Additionally, if you prefer not to receive messages from us, please let us know by clicking on the manage email preferences link within any message that you receive, or by sending a message to us at

Donors should please note that we are obligated to store monetary transaction records per our document retention policy in keeping with best practices for 501c3 organizations.


If you are a resident of the European Economic Area, you have the following data protection rights:

  • If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by emailing us at
  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information, or request portability of your personal information. Again, you can exercise these rights by emailing us at
  • You have the right to opt-out of communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the emails we send you. You can also update the types of messages you would like to receive from us by clicking on the “update preferences” link in the emails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), you may email us at
  • Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Notwithstanding the foregoing, we reserve the right to keep any information in our archives that we deem necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


If you have updates for us: 

If you would like to update any of the information we have on file for you, including your contact preferences, please use the contact information listed below to let us know and we will be happy to make those changes for you.  Additionally, if you prefer not to receive messages from us, please let us know by clicking on the unsubscribe link within any message that you receive, or by sending a message to us at

If we have updates for you: 

If we decide to change our Privacy Policy, we will post those changes on our privacy policy page so you will always be aware of what information we collect, how we use it, and under what circumstances we disclose it.  If at any point we decide to use personally identifiable information in a manner materially different from that stated at the time it was collected, we will notify you.  You will then have a choice as to whether or not we may use your information in this manner.  We will use information in accordance with the privacy policy under which the information was collected.  


New Roots Institute

1110 N Virgil Ave, Suite 98280
Los Angeles, CA 90029