OUR 
WORK 
OUR
WORK

Our Mission

New Roots Institute is a nonprofit organization empowering the next generation with knowledge and training  to end factory farming.

Our Vision

Together, we can create a just and sustainable food system for all.

How We Do It

New Roots Institute is a nonprofit organization empowering the next generation with knowledge and training to end factory farming.

We provide comprehensive training to high school and college students.
We collaborate with mission-aligned organizations to create meaningful change in local communities.
Our programs help students understand how factory farming connects to urgent issues like climate change, environmental protection, human rights, and public health.
Fellows turn that knowledge into real-world action by shifting behaviors and systems to build a just food system.
We provide comprehensive training to high school and college students.
We collaborate with mission-aligned organizations to create meaningful change in local communities.
Our programs help students understand how factory farming connects to urgent issues like climate change, environmental protection, human rights, and public health.
Fellows turn that knowledge into real-world action by shifting behaviors and systems to build a just food system.

Rooted in research, our programs strengthen student networks and transform attitudes and systems around food production. Students graduate with the expertise, confidence, and lifelong commitment to advocate for change in their communities and influence institutions, governments, and corporations.

Transparency and Strategy

We’re committed to transparency and long-term impact. Explore our strategic plan and financial reporting.

View Our Annual Reports: 2022 | 2023 | 2024 | 2025
View Our Audited Financial Statement: 2024

New Roots Institute Cultural DNA
These values guide how we lead, collaborate, and grow.
FIERCE COMPETENCE
We focus on achieving the greatest impact by effectively empowering the largest number of people.
HUMBLE SELF-AWARENESS
We recognize that we don’t have all the answers and practice curiosity, listening to others—including those we believe we disagree with—to grow as individuals and as an organization.
READY ADAPTATION
We understand that social and informational contexts evolve, and seek new knowledge to update our perspectives and optimize our approach.
INCLUSIVE COLLABORATION
We strive to see beyond our egos to meet others where they're at and collectively strengthen our impact.
CARING ACCOUNTABILITY
We show our commitment to one another and our cause by holding ourselves to a standard no lower than excellence, openly addressing issues with honesty and directness.
FIERCE COMPETENCE
We focus on achieving the greatest impact by effectively empowering the largest number of people.
HUMBLE SELF-AWARENESS
We recognize that we don’t have all the answers and practice curiosity, listening to others—including those we believe we disagree with—to grow as individuals and as an organization.
READY ADAPTATION
We understand that social and informational contexts evolve, and seek new knowledge to update our perspectives and optimize our approach.
INCLUSIVE 
COLLABORATION
We strive to see beyond our egos to meet others where they're at and collectively strengthen our impact.
CARING 
ACCOUNTABILITY
We show our commitment to one another and our cause by holding ourselves to a standard no lower than excellence, openly addressing issues with honesty and directness.

Our History

2010

Our founder, Katie Cantrell, began giving presentations on the impacts of factory farming to classes and groups at the University of California, Berkeley.

2014

2018

We shifted from a fully volunteer-run organization to hiring our first paid employee, and established new regional hubs in Los Angeles and Denver.
We gained 501(c)3 status and launched the first version of our leadership development programs.

2020

2023

We piloted our first large-scale, online version of our leadership development programs to give the most motivated students the opportunity to learn more and develop their leadership and advocacy skills.
FFAC rebranded as New Roots Institute, a name that more accurately reflects our work and positions us to reach, engage, and empower as many people as possible.

2025

We evolved away from staff-led classroom lessons and toward educating and training fellows to lead organizing, recruitment, campaigns, and classroom lessons on their own campuses. This fellow-driven approach is more scalable than our previous hub-based model.

2010

Our founder, Katie Cantrell, began giving presentations on the impacts of factory farming to classes and groups at the University of California, Berkeley.

2014

We shifted from a fully volunteer-run organization to hiring our first paid employee, and established new regional hubs in Los Angeles and Denver.

2018

We gained 501(c)3 status and launched the first version of our leadership development programs.

2020

FFAC rebranded as New Roots Institute, a name that more accurately reflects our work and positions us to reach, engage, and empower as many people as possible.

2023

FFAC rebranded as New Roots Institute, a name that more accurately reflects our work and positions us to reach, engage, and empower as many people as possible.

2025

We evolved away from staff-led classroom lessons and toward educating and training fellows to lead organizing, recruitment, campaigns, and classroom lessons on their own campuses. This fellow-driven approach is more scalable than our previous hub-based model.